Talkative is at the forefront of Generative AI (GenAI) contact center solutions, driving significant advancements in customer interaction and operational efficiency. We are currently scaling our team as we expand our global reach. Our successful GenAI references sites, OEM partnership with Mitel, and the launch of our innovative Voice AI product line position us for robust growth and market leadership.

Mission

Drive lead generation initiatives for Talkative. Lead and execute strategies to grow high-quality leads aligned with company goals. Optimise campaigns, increase inbound lead volume, and strengthen partner-sourced lead pipelines. Directly contribute to scaling the business and building sustainable revenue streams.

Outcomes

1. Grow Inbound Leads To 25 Booked Demos Per Month Within 6 Months

• Your primary goal is to work on growing inbound leads to the Talkative website, and the main outcome is getting a prospect to book a demo (form on the website)
• Implement and improve lead nurturing strategies to generate and nurture leads over time.
• Create and enhance digital marketing materials, including landing pages, case studies, white papers, webinars, email sequences, and advertising.
• Creation of product-centric marketing materials (in collaboration with Design and Product).
• Create and manage targeted email campaigns to nurture leads, promote product updates, and drive conversions.
• Optimise landing pages, forms, and lead capture points to improve conversion rates and generate more qualified leads.

2. Support Partner Marketing Initiatives

• Collaborate with partners to support partners’ lead generation campaigns.
• Support sales and partners with ad hoc requests (slide deck amendments, webinars, etc.).

3. Grow a Marketing Team

• Opportunity to become Head of Marketing / CMO.
• Manage monthly lead reporting and develop more detailed lead analysis over time (cost per lead, pipeline contribution, conversion rate, lead quality, lead funnel cycle time, etc.).
• Work closely with a small existing team (SEO/Content Writer and Designer), lead and manage marketing sprints.
• Collaborate with Design and Product teams to create product-centric marketing materials.

‍

Competencies

Demand Generation

• Ability to define and execute a demand generation strategy that aligns with business goals.
• Proficiency in digital marketing lead generation strategies.
• Strong analytical skills with the ability to optimize campaigns based on performance data.

Collaboration

• Excellent team collaboration and communication skills to work across functions and with partners.
• Leadership ability to manage a small team (Designer and Content Writer) effectively.

Technical Acumen

• Proficiency in marketing tools and platforms, including HubSpot, Google Ads, and A/B testing tools.
• Establish or refine campaign tracking, attribution models, and reporting systems (e.g., HubSpot, Google Analytics).

Customer-Centric Approach

• Deep understanding of customer needs and how to target them effectively through campaigns.

Adaptability

• Thrives in a fast-paced startup environment, managing multiple projects and evolving challenges.

‍

Qualifications

Experience

• Minimum of 3 years in demand generation, digital marketing, or a related role within a B2B SaaS environment, ideally with products priced at £10-20K ARR.
• Proven track record of delivering high-quality leads and improving campaign performance.
• Strong understanding of CRO, lead nurturing, and email marketing best practices.

Technical Expertise

• Hands-on experience with tools such as Google Ads, LinkedIn Ads, HubSpot, and Google Analytics.
• Familiarity with CMS platforms (e.g. Webflow) and product demo tools (e.g. Navattic) is a plus.
• Familiarity with channel partner marketing strategies is a plus.

Skills

• Expertise in demand generation.
• Strong project management and reporting skills.

Culture Fit

‍

Speed: As a smaller company, speed is our biggest asset. In marketing we should operate with urgency to get things done quickly and efficiently. Exhibit a bias for action - take initiative and drive results, and change course quickly when initiatives are not working.

‍

Entrepreneurial Spirit: Thrive in an environment where self-direction and proactivity is essential. Work independently and effectively. Bring passion for innovation and a strong desire to make a meaningful impact in a startup setting.

‍

Continuous Learning: Stay curious and open to learning about new technologies and market trends. Embrace change and adapt quickly in a dynamic, fast-moving industry.

‍

Customer-Centric: Put the customer at the heart of all marketing efforts. Think deeply about what resonates with them and spend time understanding their needs and challenges to create meaningful connections.

‍

How to Apply

Interested candidates should submit their resume and a cover letter outlining their relevant experience and vision for the role to careers@gettalkative.com

‍